Web Design That Converts Into Sales

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Studies have shown that certain design elements on a page can increase conversion rates by over 400% over the competition. Convert your web site to display these qualities and start seeing sales roll in.

The next time you are designing a piece of web content, think about how you can add elements that will increase probability of conversion. This way, you can capture the attention of your audience in a visually appealing way. Don’t take these elements for granted. Carefully consider how they can affect a visitor’s perception.

Keep in mind that the following design and conversion factors are not ranked in any particular order. There is no single best design element that will solve all conversion problems. It’s important to look at the end result for a complete understanding of what works for you.

Color, Shape and Contrast

Certain colors tend to convert better than others. Colors in bolder hues and lighter shades are more likely to be noticed by the eye and help create a sense of urgency or importance, which is crucial for successful website conversions.

Accentuate your key message

Your users won’t get a second chance to make an impression on you. Make sure they understand what you are trying to say.

Is your message easy to understand? Will it sink into the head and not the heart? You must hook them in with a design that translates easily. If they don’t catch it the first time, they might not come back.

Flexibility and Consistency

The way you present information can have a dramatic effect on its conversion rate and overall effectiveness. When you provide consistent information and layout, viewers respond better because your message is clear.

You can increase conversion rates by 20% or more by using a consistent layout and format. This also allows users to quickly find information and provides them with a safe environment in which they can make a purchase.

The Format of your content

If you want people to read what you have written, make sure it is clear and concise. Don’t make them read too much text, or they will be less likely to engage with you on a personal level. Keep your paragraphs short and your sentences simple. Try to strike the perfect balance between valuable information that’s easy to digest for the user.

The way you present your content matters. If you have a lot of images and not enough text, or vice versa, your audience will be less likely to engage with the message. However, if your layout is consistent throughout your entire site, information tends to be easier to find and understand.

User input

Give users some way to provide you with feedback about the message they are getting. Understand that there is no foolproof way to increase conversion rates (even if you did). The goal is to create an environment that seems welcoming and engaging for visitors. Eliminate as much friction as possible so users can make their purchases with ease.

Structure

Your website’s structure can greatly affect conversion rates. A website with a clear and simple layout will be easier for users to navigate so they can get the information they need quickly and easily. A site with a complex layout will be difficult for users to understand and will tend to result in lower conversion rates.

Make sure your website has enough flexibility to accommodate the needs of your customers without having any unpleasant surprises along the way. The more you make it easy for them, the more likely they are to purchase what you have to offer.

Speed and Load Time

If you have a slow site that loads slowly, it could have an adverse effect on its conversion rate. Studies show that people will leave a site after a 2 second delay in load time. If you want to increase conversion rates, make sure your site loads quickly.

Visitors aren’t going to hang around waiting for your site to load or download content. They’re going to click off of your site and onto one that’s more user-friendly and is easy to download.

You should reduce the amount of data in your pages, as well as the amount of requests being made by external resources on your pages, so as to not overload the user and cause them to leave while loading.

Content Size

The size of your content can affect how users interact with it. If you have too much information, users can become overwhelmed. If you don’t provide enough information they might not understand what the content is really about.

You should also consider the types of content that are on your site and how much of it is displayed to users depending upon how deeply they have navigated into the site. If you provide too little content, it can be mistaken as a sign that your site isn’t worth exploring further. But if you offer too much or unnecessary information, you will overwhelm your visitors and most likely drive them away.

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